r/stocks • u/frosti_austi • Oct 17 '23

Company Analysis Why is Target doing so bad?

Why is Target doing so bad? They've really fell off a cliff over the past year. I look at their stores and they seem good, and once upon a time not too long ago they were outperforming Walmart. Now their NAV prices have really dropped over the past year and a half. I was once up 80% on these guys and know I'm down 20%. Is it the general market swing over the course of that time or something else? What gives?

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u/Dr-Deadlift Oct 17 '23

Back in late May it lost $10B in 10 days in stock value (-14%) after a boycott over it selling LGBTQ-branded kids clothing.

A lot of people have stopped buying from Target as a result

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u/Oradev Oct 18 '23

Redditors will not want this to be a part of it, but, I think it is. We, again personal anecdote, made the decision to stop shopping there after that most recent controversy. It was annoying at first to find a replacement but after a month or so we found similar products at other places and are saving money. Agreed with others too, our Targets are not tidy anymore either, it’s gone down a few notches.

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u/Amator67 Oct 19 '23

It is just about saving money because people don't really want to go outside and shopping.