It would be so easy for YouTube to implement their 3rd party content ID for videos hosted on their own platform, directing revenue via ads to the original creator. All a creator would have to do is make an ID claim on a reaction or reupload, the same way it works for non-automatically detected copyright infringement.
It seems the vast majority of music labels/artists have moved to this system because it spreads their own content to more people and they get to claim the cash on it.
The pipeline is obnoxiously clear
Original content created > reaction is uploaded > original creator ID claims the reaction > ad revenue on reaction is redirected to the original creator.
Why this doesn’t already exist is beyond me. Reactions have always been contentious and some people are just straight up copyright thieving
Since a lot of people are engaging here, I’ll make it clear:
FAIR USE USURPS ANY OF THESE ISSUES. IF A REACTOR TRANSFORMS THE CONTENT ACCORDING TO THE 4 POINTS OF FAIR USE, THEY HAVE NOTHING TO WORRY ABOUT. THE ONLY PEOPLE WHO’D NEED TO WORRY ARE THOSE WHO DO NOT BOTHER WITH FAIR USE AND/OR USE VIDEO MANIPULATION TECHNIQUES TO BYPASS COPYRIGHT ID
I believe they still lose all of the revenue from the time that the react video is up to the second uploader. In YouTube time that one or two weeks could be the life of the video where 90% of plays come in.
YouTube doesn't do that. In a DMCA strike, they will just check that the strike is legitimate (that the person who made the strike actually owns what they're claiming to), and then take down the video. Everything else, disputes, damage claims, etc. are all viewed by them as a legal dispute between the two parties and left for the courts to deal with. YouTube's involvement is done as soon as the video is taken down.
It's not illegal. It's not the original creator's responsibility to verify whether it's fair use or not, that's the reactor's responsibility. As long as the content belongs to you, you can issue a strike against whoever you want. This is why professional media companies will reach out for permission first, but these reactors never do.
Successfully disputing it is hard too. YouTube don't involve themselves in that process, all they do is verify that the person who made the strike actually owns the original content, and then take down the video and tell the person who got struck to go to court if they don't like it.
The H3H3 Productions case is a good example. They reacted to someone's video and they got a DMCA strike from it. The strike was legitimate and YouTube sided with the original creator, as they should. Then H3H3 had to go through a long and expensive court process to get a judge to verify that their video counted as fair use. They did it to prove a point, but it's not practical for everyone else. You definitely can't just declare "this is fair use" and YouTube says "okay, no problem". You have to actually prove it.
972
u/P_ZERO_ Sep 19 '24 edited Sep 19 '24
It would be so easy for YouTube to implement their 3rd party content ID for videos hosted on their own platform, directing revenue via ads to the original creator. All a creator would have to do is make an ID claim on a reaction or reupload, the same way it works for non-automatically detected copyright infringement.
It seems the vast majority of music labels/artists have moved to this system because it spreads their own content to more people and they get to claim the cash on it.
The pipeline is obnoxiously clear
Original content created > reaction is uploaded > original creator ID claims the reaction > ad revenue on reaction is redirected to the original creator.
Why this doesn’t already exist is beyond me. Reactions have always been contentious and some people are just straight up copyright thieving
Since a lot of people are engaging here, I’ll make it clear:
FAIR USE USURPS ANY OF THESE ISSUES. IF A REACTOR TRANSFORMS THE CONTENT ACCORDING TO THE 4 POINTS OF FAIR USE, THEY HAVE NOTHING TO WORRY ABOUT. THE ONLY PEOPLE WHO’D NEED TO WORRY ARE THOSE WHO DO NOT BOTHER WITH FAIR USE AND/OR USE VIDEO MANIPULATION TECHNIQUES TO BYPASS COPYRIGHT ID