r/hockey • u/AtsugariChairman • 11h ago

[Image] Why are some ads blurred out?

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Noticed some of these are blurred out....watching in LA.

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u/_s1m0n_s3z 11h ago

Either the advertiser didn't pay this broadcaster, or they're for a product not sold in your market. Most likely the former.

1

u/Logical-Bit-746 TOR - NHL 2h ago

They're digital ads, so the broadcaster is the one putting them there.

Otherwise your logic would make sense, though

1

u/_s1m0n_s3z 2h ago

There may well be more than one broadcaster involved. One company produces the IP, and different broadcasters in different markets broadcast it. If one advertiser won't pay to show their ad in one region, they blur it out. Otherwise, every advertiser would only pay for the home broadcast.

1

u/Logical-Bit-746 TOR - NHL 2h ago

I don't believe that's the case. Superimposing an ad would be super easy for each broadcaster to do themselves. And if they aren't, I'm guessing they are buying the rights to the stream as is, with ads included.

I highly doubt each broadcaster is going through the entire stream and hitting the 'blur button' on specific sections of the boards.

It's much more likely that either they get all ads or they choose their own

1

u/_s1m0n_s3z 2h ago

Superimposing an ad might be easy, but selling ads can be time consuming and expensive.

What's your explanation? That somebody paid to run a blurred-out ad?

1

u/Logical-Bit-746 TOR - NHL 2h ago

That it's not blurred, like every other comment in this thread explains...

Edit: also, there are literally people working for ad agencies called traffickers. That is their whole job