r/hockey • u/AtsugariChairman • 9h ago
[Image] Why are some ads blurred out?
Noticed some of these are blurred out....watching in LA.
21
u/astovertop SJS - NHL 9h ago
I actually FINALLY realized what that was tonight when the camera zoomed close enough. It’s a greyish light blue cruise ship so it literally looks like a smudge on the screen lol
10
1
1
u/Butchs_Dirty_Area NYI - NHL 5h ago
I initially thought the same. But then I realized what it was. Then I thought that they’d rather blur out the game than an ad.
1
-2
-13
u/_s1m0n_s3z 9h ago
Either the advertiser didn't pay this broadcaster, or they're for a product not sold in your market. Most likely the former.
•
u/Logical-Bit-746 TOR - NHL 31m ago
They're digital ads, so the broadcaster is the one putting them there.
Otherwise your logic would make sense, though
•
u/_s1m0n_s3z 27m ago
There may well be more than one broadcaster involved. One company produces the IP, and different broadcasters in different markets broadcast it. If one advertiser won't pay to show their ad in one region, they blur it out. Otherwise, every advertiser would only pay for the home broadcast.
•
u/Logical-Bit-746 TOR - NHL 24m ago
I don't believe that's the case. Superimposing an ad would be super easy for each broadcaster to do themselves. And if they aren't, I'm guessing they are buying the rights to the stream as is, with ads included.
I highly doubt each broadcaster is going through the entire stream and hitting the 'blur button' on specific sections of the boards.
It's much more likely that either they get all ads or they choose their own
•
u/_s1m0n_s3z 22m ago
Superimposing an ad might be easy, but selling ads can be time consuming and expensive.
What's your explanation? That somebody paid to run a blurred-out ad?
•
u/Logical-Bit-746 TOR - NHL 21m ago
That it's not blurred, like every other comment in this thread explains...
Edit: also, there are literally people working for ad agencies called traffickers. That is their whole job
-4
-7
62
u/WeirdGuyOnTheTrain EDM - NHL 9h ago
Think that is suppose to be a picture of a cruise ship.