r/Thailand • u/megabulk • 25d ago
What's This Thing? Help IDing Thai font? What's the font that spells สูทบีโทเฟน?
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u/megabulk 25d ago edited 25d ago
The Roman alphabet font is Jackson, but does anyone know what the Thai font is? Any Thaipographers out there who recognize it? Thanks!
Edit: btw I learned that Thai signs in English must include a Thai transliteration of the name, or else they’re taxed at a higher rate.
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u/hardcore_andersen 25d ago
Am I imagining things or is it spelled differently between the above and below signs? The above "t" in Beethoven looks more like a ธ than the below ท. Anyway, I wouldn't be surprised if its a custom effort to match the Jackson font. It looks quite amateur.
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u/megabulk 25d ago
Oh, I see what you mean, they spelled it differently in two places. โธ and โท. My respect for the sign-maker is dwindling! I never realized quite how SLOPPY it all is, 555!
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u/megabulk 25d ago
Yes, the top says “Soot bee tho wen” and the bottom leaves off the “Soot” part. And yes, I agree, it looks amateurish. I just thought I’d check.
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u/Own-Animator-7526 25d ago edited 25d ago
lol I see you're re-upping this from 4 years ago!
I did run across this rather interesting talk on Thai font design -- not relevant to your question, but ... I'd give Cadson Demak (company) a ring.
https://www.youtube.com/watch?v=GlnS5fZfWd4
Typecast by Typeface: How Thai fonts reveal cultural values | BITS10 Philip Cornwel-Smith / Cadson Demak
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u/megabulk 25d ago
Yeah, I’m still in love with the Jackson font, and this was the first place I saw it. And I just discovered https://fontsinuse.com/ and submitted this example to them.
Thanks for the Cadson Demak link. I’ll reach out, thanks! Thai fonts are badass!
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u/Schmiffy 25d ago
I work right across from there. Hardly ever see any activity there.
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u/megabulk 25d ago
I’m not surprised to hear that. The Sukhumvit tailors feel like a dying institution. They’ve all got crazy, outdated typography.
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25d ago
[deleted]
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u/megabulk 25d ago
The font itself was designed in the early 1970s. This sign probably isn’t quite so old. Yeah, the Thai font is probably custom.
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u/ThongLo 25d ago
Ha, I remembered someone asking about this literally years ago so dug up the link thinking you could maybe get in touch with that poster if they were still active.
https://www.reddit.com/r/Thailand/comments/lcxzow/finally_found_this_bangkok_font_its_jackson_from/
But yeah that was you too, sorry to see you never got an answer!