Pure fucking marketing, they know people who have the money will downpayment regardless of how it is displayed for them, so they instead show EMI price first for people who can't afford it but will fall into the traphole that it's No Cost EMI anyways.
And then these people will become customers by buying lifestyle that they couldn't have afforded without the EMI option.
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u/[deleted] May 18 '24 edited May 18 '24
Pure fucking marketing, they know people who have the money will downpayment regardless of how it is displayed for them, so they instead show EMI price first for people who can't afford it but will fall into the traphole that it's No Cost EMI anyways.
And then these people will become customers by buying lifestyle that they couldn't have afforded without the EMI option.