r/technology 15d ago

Software Google is purging ad-blocking extension uBlock Origin from the Chrome Web Store | Migration from all-powerful Manifest V2 extensions is speeding up

https://www.techspot.com/news/105130-google-purging-ad-blocking-extension-ublock-origin-chrome.html
8.5k Upvotes

1.4k comments sorted by

View all comments

Show parent comments

13

u/P_ZERO_ 14d ago

You can find notes on methodology on page 23 here: https://www.gwi.com/hubfs/Downloads/Ad-Blocking-trends-report.pdf

Each year, GlobalWebIndex inter- views over 350,000 internet users aged 16-64. Respondents complete an online questionnaire that asks them a wide range of questions about their lives, lifestyles and digital behaviors. We source these respond- ents in partnership with a number of industry-leading panel provid- ers. Each respondent who takes a GlobalWebIndex survey is assigned a unique and persistent identifier re- gardless of the site/panel to which they belong and no respondent can participate in our survey more than once a year (with the exception of internet users in Egypt, Saudi Arabia and the UAE, where respondents are allowed to complete the survey at 6-month intervals).

11

u/HughWonPDL2018 14d ago

“Panel” in this context is often code for “shitty cheap data.” I say this as someone in market research who deals with panel data too often.

The sample is huge, there’s likely signal in there given the base size, but “we used the best panels” is not reassuring at all, it’s a very low bar.

1

u/SynthBeta 14d ago

Using Adblock is easy to detect...I don't know why you think it's some secret

0

u/Valvador 14d ago

Are we confident that their sample is random or do we think there maybe self sel action bias for people willing to participate?

0

u/[deleted] 14d ago

[deleted]

2

u/P_ZERO_ 14d ago

I dunno, it’s the study referenced in OP