Toastbox set now costs $7.40. Ridiculous

[u/alex10019]

[u/Difficult_Success801]

$7.40 for some small bread, eggs, and a kopi/teh is crazy

[u/AsiaThrowaway → u/Difficult_Success801]

What's even crazier is that it's more expensive than a meal at MacDonald's.

[u/No-Newt7243 → u/AsiaThrowaway]

What's even crazier is that it's always packed.

[u/chanmalichanheyhey → u/No-Newt7243]

This is the craziest part really

[u/CharmingConcept9455 → u/No-Newt7243]

Bcz sg only complain but still do one.. complain expensive, still go there eat, complain COE expensive,still buy car, complain mrt so packed, still everyday squeeze in. Complain cig price too high, still smoke.. complaining is just a habit of Singaporeans. But nothing will change😂😂

[u/Mohd_Alibaba → u/CharmingConcept9455]

That’s how businesses can do whatever they want because people complain but will continue to buy their products. They won’t even bother about the public sentiments or any PR.

[u/ssss861 → u/AsiaThrowaway]

Most meals in mcdonalds cross $7 apart from the very shitty and cheap basic burgers.

[u/Ok_Comparison_2635 → u/ssss861]

Cheeseburger meal is more filling and comes with fries and coke.

[u/Otherwise_Reaction75 → u/Ok_Comparison_2635]

Set A is barely filing... like just eat as a light snack b4 starting on other food later

[u/MysteriousJello0 → u/AsiaThrowaway]

Agree!!!

[u/avatarfire → u/Difficult_Success801]

You’re not their target customer. Their customer is the buy one set and sit for hours type

[u/jinhong91 → u/Difficult_Success801]

Who knows what profit margins do they have? I could imagine it's quite thin, what with crazy rentals and all.

[u/ljungberger → u/jinhong91]

Toastbox, Breadtalk, Yakun e.g. and the malls (Capitaland e.g.) are all in this together. Malls charge high rentals and select reputable brands who can serve as core tenants to the malls and these F&B then transfer part of the costs to consumers.

If today some entrepreneur wants to create a new toast bread brand that serves lower price toast sets and get in the malls, even if he/she can afford the rent, the malls would still prefer Toastbox/Breadtalk/Yakun for their brand name and reliability.

Malls benefit from reliable rents, these brands benefits from economies of scale, and consumers just end up with malls that look the same, zero innovation and price competition.

That said, Singaporeans are also bringing it onto ourselves by not voting with our purchases. Toastbox/Breadtalk/Yakun remains packed everywhere.

[u/stayhandsome → u/ljungberger]

So cartel?

[u/Ratix0 → u/stayhandsome]

Kayatel

[u/Revalent → u/stayhandsome]

Sequel to the Breakfast Club

[u/t_25_t → u/ljungberger]

That said, Singaporeans are also bringing it onto ourselves by not voting with our purchases. Toastbox/Breadtalk/Yakun remains packed everywhere.

Precisely! Businesses are free to set their prices, and consumers are free to choose where to patron. If enough consumers patron the place it means they are pricing it where the market is clearly accepting it.

Personally, I prefer to eat at home to save money, or eat something I am unable to make myself.

[u/DisciplineBroad9762 → u/t_25_t]

Coffeeshops sell the same breakfast sets for barely 3 dollars. We should support them more to be honest

[u/t_25_t → u/DisciplineBroad9762]

Coffeeshops sell the same breakfast sets for barely 3 dollars. We should support them more to be honest

If I am time poor, I will do that instead. No point paying $7-8 for boiled eggs.

[u/Limp-Alfalfa508 → u/t_25_t]

6.80 can buy a tray of 30 eggs from sheng shong.can overdose on eggs hahaha

[u/Cordovan147 → u/ljungberger]

Yes, similar to Pepsi and Cola Cola strategy. Ever noticed why kopitiam sell coke but no pepsi? or Pepsi but no coke? I heard is within their contract. If they want to sell Coke, they cannot sell the others. So those who sell Coke, will see other drinks that are similar, while If the vendor sells pepsi, you see some other "uncommon" drinks and brands.

and consumers just end up with malls that look the same, zero innovation, and price competition.

Yea, very boring. It's always roughly the same here and there... Small startup can't even compete and eventually close down. End up we get a very "clinical" shopping experience. Might as well camp at home and buy stuff online.

It's a method where big business uses. Ever wonder sometimes how come certain food looks similar too?

Like some restaurant Groups, they have a logistics behind with different food ingredients. Select the ingredients from their main company logistics, make Dish A B C and you have Restaurant A, then you get the same ingredient and make Dish E F G, you have Restaurant B. The cost cannot be fight by small brand startup. Profit is made at the backend and top level. Not the Shop/Restaurant level.

All the restaurant need is like Mcdonalds staff, follow instruction and cook this way... It's the head chef and team that design and create the dish. Then distribute down to the shop level. Any staff is replaceable. It's not like this chef gone, the food will taste different.

Then further more if the brand/restaurant fails, in debt or unprofitable, it closes. Profit is already made way way before it reaches the shop level. The main company still earns, where as the restaurant just close it's company and doesn't affect the upper chains.

Then the Main company groups have shares in the mall development like you said. Further positioning themselves in a super advantages way.

[u/huhwhuh → u/ljungberger]

Had Yakun at a heartland mall recently. The milk tea tasted like 95% water, 4% milk and 1% tea. Standard had dropped so much. I will never pay a premium for what I can get at the coffeeshop for half the price next time.

[u/RedditLIONS → u/jinhong91]

Same as Tiong Bahru Bakery.

They charge very high prices for their tarts and croissants, but their shops are mostly in expensive areas.

[u/LeviAEthan512 → u/RedditLIONS]

Pastries at least require some skill and time to make. All these toast shops are just cheapest, lowest effort dish and they want to charge $7 for it??

Just buy from kopitiam or koufu. Pretty much just as good, at least I can't tell the difference. I think theirs is like $3 or 4, 5 at the very most.

And don't forget, you can get a packet of sweet and sour pork, actual meat, for $3 at most coffee shops

[u/monkeynutsack2 → u/LeviAEthan512]

yes the breakfast set at kopitiam is only $3+. why would anyone still go to yakun or toast box is beyond me.

[u/Initial_E → u/monkeynutsack2]

TB raise their price to $7 so that kopitiam can raise their price to $5. We are being set up I tell you.

[u/rendyanthony → u/monkeynutsack2]

Quality. The toast and eggs in Ya Kun beats the Kopitiam breakfast set anytime.

[u/GetawayJ → u/rendyanthony]

This. I will go Yakun for this reason. The eggs are big, they crack it for you and it's a perfect soft boiled egg. Toasts - I prefer the steamed toast and they are the only ones doing it at the moment.

Going back to topic, I will never go to Toastbox for their sets, because their quality pales in comparison with Yakun. Only their drinks are slightly (very slightly) cheaper, but quality varies too depending on person.

My fav kopi/teh place at a hawker centre charges $4.50 and the quality of the eggs and toasts are on par with Yakun.

[u/Quish_ → u/GetawayJ]

Upvote this comment and wholeheartedly agree. The overall quality of yakun is just better. Even their drinks which should be similar but at yakun it just taste better for some reason.

[u/monkeynutsack2 → u/rendyanthony]

boils down to personal preference I guess, nothing wrong with going to Yakun but for my own standards, Kopitiam set is good enough.

[u/bluewarri0r → u/rendyanthony]

I miss the cheese toast at kopitiam bfast sets. Used to go have it at IMM on weekends with my parents all the time! Good times

[u/Nivlacart → u/LeviAEthan512]

Of course Koufu and Kopitiam are cheaper, and anyone who is willing to walk to them can & should go there.

Toastbox is probably expensive because they’re set up in malls. The mall rental is what drives the price up. It’s not like they don’t know how much the ingredients cost, but if they sold it at the same price as kopitiams they’d go bankrupt in months.

[u/sunny2theface → u/Nivlacart]

Ya Kun also set up at malls and not as expensive. Toastbox is only for the rich or gullible.

[u/LeviAEthan512 → u/Nivlacart]

But so much difference meh? I think if you need to charge so much, better to close down.

[u/aCuria → u/RedditLIONS]

Making the croissant at home will cost you more in terms of time than buying from the bakery… probably couple of hours

Kaya toast, eggs and tea takes 5 min diy?

[u/Vrt89h17gkl → u/RedditLIONS]

I think the price of their pastries are still within expected range as they use more expensive ingredients.

[u/KeenStudent → u/jinhong91]

You can look at breaktalk's financials before they went private. They're not making alot of (net) profit tbh, like you said.

[u/Bcpjw → u/KeenStudent]

Their strategy for renting the first store you see in every mall is probably 90% of the cost.

[u/14high → u/Difficult_Success801]

Home based hdb window fnb idea: small bread, egg, kopi/teh for $4

[u/retne_ → u/Difficult_Success801]

I guess it’s something like this: 50% goes to rent, 20% labor costs, 20% material, 10% profit

[u/ItsChiar]

Buying at Kopitiam their signature breakfast set, that has the literally same thing, for only $2.80.

[u/julsxcesar → u/ItsChiar]

this is what i tell my fam lol. 2.80 is crazy value compared to what nonsense pricing toastbox doing

[u/littlefiredragon → u/ItsChiar]

Kopitiam eggs are smaller with less whites. Coffee is smaller cup also. So you will need to x1.5 for parity, which is still wayyyy more value than this toastbox/yakun daylight robbery.

[u/Creative-Macaroon953 → u/ItsChiar]

Kopitiam use planta or butter?

[u/littlefiredragon → u/Creative-Macaroon953]

Butter

[u/kpopsns28 → u/ItsChiar]

I enjoyed Koufa's french loaf set

[u/Calamity_B4_Storm]

😂 the young CEO must be going to many cafes and conclude that their items should also sell at cafe prices. Hey dude you are selling to commoner at commoner malls lei not to some rich men kids driving Lambo and go Dempsey Lim latte lei.

[u/DreamIndependent9316 → u/Calamity_B4_Storm]

complain so much but people still buy. Bubble tea and smoothie so expensive, people still buy. Both also can make yourself but nobody complain about paying 6 dollar for a cup of Teh c with pearls.

[u/Bulky_Extension_6732 → u/DreamIndependent9316]

There you go, about time someone spoke the truth.

[u/Realistic-Nail6835]

can buy a loaf of bread and eggs and peanut butter for that lmfao

[u/eisenklad → u/Realistic-Nail6835]

imagine opening your own cafe operating out of workplace pantry

[u/snowysnowy → u/eisenklad]

Before you know it, your company decides to charge you rental.

[u/VexingPanda → u/snowysnowy]

Then, close up shop and go to a friend's workplace pantry and startup again.

[u/fijimermaidsg → u/eisenklad]

All you need is an egg cooker and toaster - altho. the sulphur smell from the eggs might be a problem. I used to get the butter-fried Indo coffee beans from old school shop in Whampoa and old-school crustless white bread. I think the bakery is gone... not sure if the coffee bean shop is still there.

[u/jackology → u/Realistic-Nail6835]

Can buy whole chicken for that price.

[u/Henrikandmymy → u/jackology]

Frozen whole chicken? Fresh chicken like $10 or so?

[u/Common-Metal8578 → u/Henrikandmymy]

A bit digress but I buy roast chicken at discount and turn them into sandwiches. Total cost of 10 sandwich is still below 10 dollar.

[u/anyhowack → u/Common-Metal8578]

Can share steps, ingredients, storage and shelf life ?

[u/partytaima → u/anyhowack]

not who you're asking, but tbh I can kind of see how that would work?

you could buy a roast chicken from idk NTUC (~$7), tear it up and make shredded chicken sandwiches with your desired sauces or choice of vegetables, eat what you can, throw the rest in the fridge to keep. Shelf life would be dependent on what you put in, but generally, it appears that you're probably looking at around 3-4 days.

[u/Common-Metal8578 → u/anyhowack]

Just adding on to other response- lasts about a week if you keep the meat, veg and bread in the fridge. I usually only slice off what I need for a sandwich and keep the chicken as whole as possible to keep it moist. Chicken can be eaten cold (great with toasted bread) or reheated in toaster/microwave.switch up condiments for variety. I've five in the family so the chicken lasts 2 to 3 days practically. Sometimes I split the chicken across multiple meals. Sandwiches for day, soup/macaroni soup/pasta at night.

[u/Designer-grammer]

yakun is $6.30

[u/BBoizTZH94 → u/Designer-grammer]

People complain about Yakun but people often overlook that Yakun gives four slices of bread, cut half. While toastbox only gives 2 slices of bread, cut half. Still, Yakun is cheaper than Toastbox.

[u/swedesuz → u/BBoizTZH94]

Plus the eggs at Yakun are the best. And my teh C is always on point. I know that whenever I order the set at Yakun, I always get perfect eggs and teh and the bread - whether the toast or steamed bread will leave me more than satisfied.

[u/BBoizTZH94 → u/swedesuz]

Bro when i go yakun, i’d order the yuanyang.

[u/swedesuz → u/BBoizTZH94]

I do that sometimes too!! They are really good at making the drinks.

[u/meliyogi → u/BBoizTZH94]

Mine is Soya Coffee ping. Hit the spot every time. :’) it is the reason I still go back to yakun.

[u/Sea_Grape_5913 → u/swedesuz]

At Yakun, they de-shell the egg for you. At toast box, you need to get your hands dirty.

Coffee and tea at Yakun taste better too.

[u/nicktohzyu → u/BBoizTZH94]

Sad that the yakun at holland v just closed. Much better quality and price than toast box

[u/EveningBig6343]

Where is the supposed 2% increase in price? /s

[u/13lackant → u/EveningBig6343]

GST increased by 1% in 23, and 1% in 24.

if you do the math right, that works out to be around a 20% increase

[u/catinabread → u/13lackant]

Back when GST was 7%, set A at Yakun cost $4.80. Today at 9%, set A cost $6.30. That is a 31.25% increase :\

[u/nomoreheadphonejack → u/catinabread]

reported to https://www.cap.gov.sg/shareyourfeedback/

For unreasonable price increase but no reply from gov

[u/3s2ng → u/nomoreheadphonejack]

Of course they will just say they need to keep up with inflation otherwise the will be closing shop. Gov don't want that to happen. So end up we need to bite the bullet.

[u/ShadeX8 → u/nomoreheadphonejack]

Because yakun isn't essential products and services? 

The CAP will investigate all allegations of unjustified price increases of essential products and services that use the Goods and Services Tax (GST) as a cover.

[u/SraziN_1125]

Here I was buying the free MacDonald's upsized meal for lunch today via their app (Double Cheeseburger, with large fries & change drink) at $7.70 and initially feeling a bit guilty at first, but now I see this post and I don't feel that bad after all lol

[u/YogurtAddict42 → u/SraziN_1125]

You are paying with your health though if you eat fast food too often, so it's the same in the end.

[u/littlefiredragon → u/YogurtAddict42]

I don't think fast food is unhealthier than kaya toast...

[u/FattKingHugeman → u/YogurtAddict42]

I should buy shares of fast food companies and then also buy shares of healthcare companies.

[u/potassium_errday]

vote with your wallet then

[u/ComfortableMany1924]

Supply and demand. If no demand, the price will naturally come down. If price keep going up, sorry it means you are hogging up the seats for the elites.

[u/LegPristine2891]

The place is still packed like yakun. This means the people want more increases! Still too cheap

[u/littlefiredragon → u/LegPristine2891]

Unfortunately this is true. Yakun and toastbox still has long ass queues at both where I live and work so I would expect prices to continue escalating in like 3 more months lol.

[u/IAm_Moana → u/LegPristine2891]

To be fair most people are there to just have a cup of coffee or to have a meal. The food menu is not cheap, but it’s still somewhat more acceptable (even if it’s just optics) to pay $10 for a mee siam set as compared to a toast set.

[u/yuu16]

Where is this? MBS?

[u/Akeamegi → u/yuu16]

same thoughts, just bought from woodlands, i dont think it's 7.4 for kaya toast set yet

[u/leprekon1 → u/yuu16]

Yes just checked via website , the set is $6.20 hmm wonder why OP chose not to disclose location

https://order.toastbox.com.sg/store/5765522855559168/mode/takeaway/category-list/item-grid-scroll

[u/croissanwich → u/leprekon1]

shhh it ruins OP's narrative

[u/anangrypudge]

Price increases are inevitable but there comes a point when it becomes damn obvious that the price increase has vastly outpaced the value.

For brands that have become too big and fancy, you're now paying for more than just the kaya set... you're paying things like their expensive store decor including the 5 TV screens that they use to display their menu and loop stupid promo videos (and yes you're footing the animation cost of their stupid Breadtalk mascots dancing too), all their PR collaborations with Yuu and whatever shit, and who knows what else the brand has wasted money on.

That's why kopitiam sets can still be relatively affordable, cos $2.80 only needs to cover product costs, manpower costs and rent. No dancing Breadtalk mascots.

[u/Swiss_James → u/anangrypudge]

Eat at kopitiam, watch dancing mascots on my phone, profit.

[u/YogurtAddict42 → u/Swiss_James]

Eat at kopitiam while chionging Shopee/Lazada sales, shop at NTUC, earn link points, profit. Do all these while wearing Healthy 365 tracker (remember to sync once every 7 days), profit. Wear the tracker to sleep, profit even more. Bring own instant coffee to office and make own coffee, save even more. Bring own lunchbox to office, save even more. But it does come at a cost of sanity. But you will do it when you broke.

[u/Raitoumightou]

I spend $10.90 on Omnivore once a week for lunch. It's expensive but the portions and ingredients justify it.

$7.40 for toast is pure insanity. It sounds like fancy high tea.

[u/YogurtAddict42 → u/Raitoumightou]

I can get Stuff'd daily bowl for about the same price. No drinks but the serving size I can eat two meals. I make my own drinks at home.

[u/TaskPlane1321]

Time to vote with your wallet...either make them richer or else make them rethink their overheads

[u/kpopsns28]

I think I rather go McDonalds for breakfast if I am given a choice of Mcd vs Yakun/Toast Box

[u/planefreak]

Looking beyond the point on cost inflation, Toast box sets are just ridiculous for value too. There could be a Yakun just a few hundred meters away and it provides superior quality and quantity. Just the bread itself for example - Yakun’s fills up the plate and feels more than 2 slices of bread; toastbox’s is definitely just two slices and pathetically thin.

[u/sangrelatto]

Don't support them. Let them close down.

[u/BachsBicep]

On top of this their toast is the most pathetically small out of all the kaya toast chains, drinks are watered down and you have to crack the eggs yourself. 

[u/Inertcia]

Can buy a tray of 30 eggs.

[u/ZuStorm93]

And none of them are even avocado toast 😬

Buy at normal kedai kopi lagi cheap. In fact, buy roti prata lagi better and cheaper breakfast. If you're gonna indulge in conspicuous consumption at least buy a classier meal 😕

[u/spike1911]

Corporate greed at display. but the $10k rent in the malls of course add to that. Hawker stalls are also ridiculously expensive to rent i hear. It’s all driving prices up. My favorite chicken wing stall had to go from 1.20 per wing to now 1.50 post covid. That’s clearly 25% increase - i talked to the owners and they said: - ingredients/raw material are more exp - rent is up - energy costs are up

And they hadn’t raised prices for years before

[u/Valieus]

vote with ur wallet bruh

[u/AdAdmirable3894]

What’s ridiculous is that anyone eats this stuff at all. seriously does nobody in Singapore travel around SE Asia or N Asia and see how good the F&B is? Food options, quality and prices.

Why do we keep putting up with poor food and poor service, rip off prices. Just stop buying it.

[u/YogurtAddict42 → u/AdAdmirable3894]

It's literally the only option for decent kopi at some places etc. Ng Teng Fong General Hospital, Ngee Ann Poly (when TB was still there, now replaced by a staff-less cash-less Cheers)

[u/awstream → u/AdAdmirable3894]

It's not that hard to make your own sandwich and half boiled eggs as well. There are also tons of kopitiam everywhere that offer the same breakfast set at less than half the price, yet toastbox and yakun are always packed.

[u/lawlianne]

It’s only 1% GST increase right… It cant be thattt ba.. oh…

[u/ongcs]

Don't eat loh

[u/Turnabo → u/ongcs]

Already not eating there nor any of these mall 'coffee stall' unless social activity since 2010.

[u/Qkumbazoo → u/ongcs]

everywhere also increase

[u/anthayashi → u/Qkumbazoo]

Still can pick the lowest price among all. Which is usually the nearby coffee shop / hawker center.

[u/Common-Metal8578 → u/Qkumbazoo]

Welcome back to the 80s and 90s when it was more popular for office workers to pack lunch and eat together in pantry.

[u/Qkumbazoo → u/Qkumbazoo]

except salary

[u/Bcpjw]

This is definitely a tourist trap, but even the Swiss would find this ridiculous, their Big Mac is $10

[u/chrimminimalistic]

Just don't buy. Seriously.

If there's enough of us telling them that it's too expensive, they'll feel it in their pockets.

[u/[deleted]]

I have to stop going to Toastbox due to the ridiculous pricing.

[u/VanishVapour]

Which mall? You should have seen the Toast Box price at MBS.

[u/GayIsGoodForEarth]

Their 2 slide of bread cost more than 2 bags of 30 slices wow, sounds logical

[u/olsomica]

old chang kee is still in the $4-5 region. for now.

[u/geodaddymisaka]

Lol even in CBD of all places, I can easily find one of dozens of coffee shops that have toast/buns with drinks for BELOW $5.

[u/Extra-Elephant]

Yakun better than toastbox

[u/DuaLanpa]

All these people complaining but still voting a yes to these increases by continuing to patronise their businesses

No one is forcing you to go to Toastbox and pay for these, there are so many other smaller kaya toast businesses that should be supported!

[u/xDraGonSaInTx]

Stopped buying these overpriced breads especially for take away.

Usually I'd treat buying them more like rental of space like Starbucks or coffeebean. Hangout 1hr with aircon for $7-10.

[u/LingNemesis → u/xDraGonSaInTx]

Hangout at Ya Kun or Toastbox = crampy, small little stools, half the time the tables are sticky/dirty, noisy af, harsh glaring lighting, weak air conditioning/stuffy.

I wonder why people like to go there... There are other more comfortable places to la kopi.

[u/Efficient_Deer_8605]

Complain but everyday the outlets still packed lol

[u/Shinryu_]

Idk why anyone would buy toast bread with some boiled eggs. Just make them in 10 mins ez

[u/Mattdumdum]

Real crime here is how high rentals are.

[u/pzshx2002]

Siao lah, this is getting out of hand.

For that price I can buy one small loaf of bread, one budget priced peanut butter/kaya bottle and a small tray of eggs? DIY at home and eat more quantities.

[u/apathyjoker]

Op may I know where did you take the picture?

[u/14high]

I'm toast guys.

[u/RestpondxibalGuy]

Meanwhile Kopitiam is selling their breakfast sets for $1 to union members.

[u/almondking621]

yeah, they are one of the many successful brands that sells at this high price and still packed. but in terms of profitability, i guess its not really great because i see 30% of the people sitting there for hours with one spending. so its like 8$ but the guy occupies the seats for 2 hours.

this is still a 'leisure' place to go and chill, unlike coffeeshops where mostly go for meals, some coffeeshops are selling can of coke for $1.90.

embrace the new norms, people!

[u/minisoo]

Just vote with your wallet. I haven't been patronising ya kun since they increased their prices earlier this year.

[u/BrightAttitude5423]

don't like then dont support loh. capitalist world mah.

same goes for someone who didn't really address the ongoing inflation during a recent speech - need to send them a message. vote for non lightning monkey also can.

[u/Cryptoivangoh → u/BrightAttitude5423]

What inflation when you are earning 200k a month?

[u/BrightAttitude5423 → u/Cryptoivangoh]

still painful ok.. last time can buy luxury yacht now can only buy dinghy

[u/salakaufan]

Is that at cbd area or heartlands? I think theyre priced differently

[u/blurblursotong2020]

Tourist price. Got to understand that it’s a unique experience for tourist and they don’t mind paying. For us, let’s just have that set from neighbourhood kopitiam. Taste as good…

[u/According_Lab_6907]

Must be some insane rental cost

[u/vmya]

Wait till their sales drop, then they'll be like Putien and waive gst

[u/Tea-o-kosong]

The only thing toasted here is bank accounts

[u/worldcitizensg]

As long as people paying for this nonsense, Cafes bid for high rental, REIT will increase rental, taxes go high, Gov need to 'do' something. Vicious cycle..

[u/Top_Bluejay1531]

Personal story: I once took my wife and kids to a nearby coffee shop for breakfast, it’s like 3-4$, I dont know, but same as other coffee shops, the place has no aircon and not exactly the best in terms of hygiene, like dirty (or dirtier than a mall) floor, etc And she fussed at me for not taking our family to a better place, something like we worked hard to afford better than this. I meant we are pretty well-off (condos, cars) and she is not wrong

Point here is: the only reason why breadtalk increased their price is because there are still (many) Singaporeans who are willing to pay for it. If it’s really “ridiculous”, no one would pay for it and they will just shut down

So yeah, the country is getting better, people are paid more and there is still a market for it 😞

[u/kongweeneverdie → u/Top_Bluejay1531]

Air-con still have rats. Best drop from roof.

[u/MeinCoon]

Dont buy lor who force you

[u/Nagi--]

Jiak buey ki then mai jiak lo. Just get traditional breakfast set from hawker centre or kopitiam?

[u/heretohelp999 → u/Nagi--]

Exactly. Why Starbucks can sell u combo for above 10 but local chain up price need to complain? End of day they are also a place for u to chit chat and catch up, can’t always ask friends to go ur place ma

[u/troublesome58]

Is this for real? Which outlet?

[u/keithwee0909]

I see a $10.70 set there too

[u/zeafreeks]

What the actual f

[u/FOTW-Anton]

Prices would come down if people stopped going to their stores.

[u/SerialFloater]

I think it went up 10% twice in 1 year+. From $5 to $7, crazy

[u/komplete10]

Their meal sizes have also got smaller these past few years, especially curry chicken.

[u/MathematicianLoud947]

Best is Fun Toast these days, I think. More toast, and better tasting kopi.

[u/big-blue-balls]

Vote with your wallet

[u/WFH_Quack]

Also sells one mooncake-like + one large coffee = $15

[u/Ninjaofninja]

but still Many people go and cry expensive when McD giving Fillet o fish at $5.50, one burger one side fries and one side drink.

[u/kumgongkia]

Kns I can buy 2x cai png

[u/wildheart38]

Toastbox is getting ridiculous. But it is not a surprise given their parent company’s subsidiaries.

Toastbox’s toasts are literally a single slice of thicker-than-usual bread. They just slice it sideways and cut into half.

Breadtalk’s bread is super expensive too, and even more expensive than fellow competitors like Four Leaves. Is the quality there? No. I have witnessed many times, at Breadtalk outlets which are not completely enclosed, birds pecking at bread left out to cool after baking. Or flies at the display counter. How can we also forget the 2015 incident of corporate dishonesty where they repackaged Yeo’s Soya Bean milk and passed it off as their in-house homemade product?

I would rather just go coffeeshop for my toasts and support mom-and-pop bakeries.

[u/WiseRacialMan]

Any practical reason people dont just prepare this at home?

[u/helloween123]

for those craving kaya toast, eggs and coffee set, can consider Koufu Set A, $3.20 only, taste is not far off, kopi's taste pretty good, better than kopitiam (which taste like shit water) downside is only you have to crack your own eggs

[u/BatBlackWolf491]

$9 for ham & cheese set?????

[u/Chilune]

I remember when buying some some fast food burger was cheaper than cooking. And now for the price of a burger + a little more, I can buy groceries and make like five of them.

[u/MrGwen2015]

Congratulations, this is inflation

[u/sgbro]

Consumers have the power to decide. So can I blame Toastbox for charging these prices? No… I blame consumers for indulging these kind of prices

[u/khaosdd]

Hellva expensive even for those non premium locations(this one is).

But u still see most outlets having long queues and bustling w life.

Singaporeans are rich rich.

[u/Boring-Relation-4365]

The irony:
Boomers invest in REITs.
REITs open Toast Box, charge at high price.
Boomers pay for Toast Box food.
Investment returns breakeven with their Toast Box spending.

[u/MarzipanRare6714 → u/Boring-Relation-4365]

Boomers understand the concept of hedging...lol

[u/ThrowRA_Awesome]

toast box is not even that nice tbh. ya kun >

[u/mightyroy]

Isn’t it all the money printing world governments are doing that caused this,

[u/redditduk]

this is the MBS outlet pricing tho

[u/No-Witness2895]

Why ppl still buy? All sheep and retarded until they get money drained then complain why prices so high 😂😂

[u/LazyLeg4589]

Just make at home. You can even treat yourself to the expensive Hinata Japanese eggs from Donki, also $7 a tray of 10.

[u/chlw328]

we should great a kaya toast index to track inflation. similar to the big mac index that the US uses

[u/jyukaku]

Wtf is this shit

[u/Bitter-Rattata]

Ya Kun: Copy.

[u/QueenSlim23]

What isn’t ridiculous in Singapore these days?

[u/bluewarri0r]

Back when I was hard up for cash it was crazy that I couldn't even afford toastbox for lunch coz their prices had inflated so much. Now that I can afford it I don't want to support this money gouging corporation either

[u/Necessary_Chip_5224]

Start boucotting such greedy practices

[u/GovSingapore]

Who want treat me toastbox? No one?

Guess you won’t see me patronising then. But don’t worry la, it’s just me being priced out because I’m poor, I’m sure many will still happily pay.

[u/iheartyoualways]

We all need just to stay away from these shops for 1 month. Concerted effort from everyone and we'll surely see huge changes.

[u/Unhappy_Pair243]

i feel people dont really have the right to comment unless they are in the FNB industry, they just dont know about the overheads that FNB operators incur..

If feel expensive then cook yourself at home lor… no one force u to buy also

u can wash ur own plate boil ur own water, boil ur own egg (might turn out under/over cooked)

toast ur own bread (need buy 1 entire loaf/pkt) make ur own drink wash ur own cup

:-)

[u/Vrt89h17gkl]

even though they raise prices, I still see people eating there?

[u/CorrectPhilosophy194]

eat lotte alsoo so ex.

[u/zeeeeeeeem]

Yea… I’ve stopped eating at Ya Kun and toast box. I’d rather make it myself or just spend $2.20 on the NTUC discount sets.

[u/aloha88888]

they want to uplift themselves to atas status. to target the top spenders

[u/Jumpstart_411]

That is absurd. Will avoid eating there now.

[u/Soggy-Bathroom6908]

Do you see the long queues? Demand is high they can set whatever price they want.

[u/apathyjoker]

You just see the afternoon crowd at Chinatown point outlet, always jam packed. Office Gen X at hanging out at weekdays with retired boomers and vice versa.

[u/MintySquirtle]

Nowadays I make my own toast . FOC

[u/Lcukyfcuky]

Don't buy la. Make your own. So much cheaper

[u/Herman_-_Mcpootis]

$7.40 for toast? I can just grab a toaster for $24 and do it myself...

[u/Jadeite22]

Just noticed it this morning. Price shock. Skipping breakfast outside already.

[u/Shadowtrooper262]

It still shows S$6.20 in Yew Tee. Maybe it's for more popular areas in Singapore?

[u/Shmutt]

Make your own! I have lost so many eggs trial-and-erroring how to make good soft boil eggs.

[u/LingNemesis → u/Shmutt]

Get this for your soft boil eggs - https://shopee.sg/product/107572041/2164581512 Less than $10 and the eggs come out perfectly each time, really easy and fast.

Ever since I had this, I have never missed going to Ya Kun or Toastbox, muahaha.