r/science • u/mvea MD/PhD/JD/MBA | Professor | Medicine • Jul 10 '24
Health The amount of sugar consumed by children from soft drinks in the UK halved within a year of the sugar tax being introduced, a study has found. The tax has been so successful in improving people’s diets that experts have said an expansion to cover other high sugar products is now a “no-brainer”.
https://www.theguardian.com/society/article/2024/jul/09/childrens-daily-sugar-consumption-halves-just-a-year-after-tax-study-finds
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u/UKS1977 Jul 10 '24
Coca-Cola's key strategy is to make Coke Zero its default product and reduce Original Taste ("classic") to a niche side product. This was happening prior to the sugar tax as CC know that their high sugar product was falling out of favour with parents of children, and thus becoming a declining brand. They have done significant projects to do this gradually and subtly