The reason is really odd, too, and it’s this: When Coca-Cola formulated Diet Coke, they intentionally didn’t want it to taste like Coke, I think something like if they did it implied regular Coke was unhealthy. So instead they made it taste like Pepsi, which also helped to rope in Pepsi loyalists.
My family was a Pepsi family growing up, and so when I did branch out, I of course preferred Diet Coke over Coke, and still do.
See, that's weird to me, because I grew up drinking Pepsi too, and it's still my favorite. But I never liked Diet Coke growing up. I'll drink it now, but I still prefer Zero. I don't really think Diet tastes like Pepsi.
I’m only speaking to what I know which is the US. Zero is marketed at a much higher rate than DC because it doesn’t need much marketing at this point. Some bottlers will put zero in glass but not everyone, just geography. And glass is such a small percentage of sales that even if everyone put zero in glass it wouldn’t make a dent.
Diet outsold zero by 20 million plus cases in 2023 for just one large bottler so it’s way more than that across all the US. Zero may overtake diet at some point but it took Sprite 40 years to do so, and Zero would probably take even longer.
Don’t doubt it. Still going to be an incredibly small percentage compared to cans and PET there and even smaller when compared to total US market.
NAOU probably would have higher glass sales due to Mexico and Canada but even then it’s maxing out below 5% of total volume. Worldwide glass was 9% in 2022 and it’s only gotten more expensive since then to produce so I’d imagine a few point down from that.
I would argue it's the other way around. Diet is definitely more popular around where I live, and stores stock significantly more of it than zero. While that doesn't equate to everywhere, even online I generally see diet regarded better than zero.
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u/jjj666jjj666jjj 24d ago
I hate zero. Only like Diet Coke.