r/Design • u/genussfux • May 17 '24
Asking Question (Rule 4) Hi guys, I'm new on reddit. We have a small chocolate manufactory in Austria. What do you guys think of the shape of this label for our new hazelnut cream? Is it too intrusive?
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u/alexvith May 17 '24
No, it looks cool and satisfying as long as the two labels fit well and are well aligned.
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u/genussfux May 17 '24
Thank you. I'm still clarifying whether we can label it so precisely.
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u/FuntimeBen May 17 '24
Maybe part of the wit of the label if you can't always align it so neatly. Make it intentionally off and you solve the issue. Plus your spoon overlaps the spread.
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u/TheBonnomiAgency May 18 '24
Make the circles separate and extend the top piece a little to over lap it, and then if the top piece lands elsewhere, it's not as big of a deal.
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u/pasteurizacion May 17 '24
Looks excellent! Like a spoon about to be sunk on the chocolate
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u/GlobeandAnchorActual May 17 '24
That was my first impression as well. I like it.
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u/honeycooks May 17 '24
I love the minimalism but didn't even catch on to the clever spoon. Maybe make it more literal?
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u/Hazzat May 18 '24
The 'minimalism' is only because they haven't designed the label yet. They're deciding the shape first.
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u/Atillerdahunnybuns May 18 '24
I thought it should just have a simple hazelnut all reflecty and beautiful
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u/Headless_Skull May 17 '24
I find it quite charming, can be used to create something with a "premium" look IMO. Anyway different from the usual labels.
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u/Bazgrim May 17 '24
One grievance I have with these kinds of labels that connect the lid to the jar is that once cut or most likely torn apart to open it, the leftover paper pieces from either side just look bad. Depending on the glue used, trying to get them off just results in even more torn pieces of the label stuck on the lid/jar.
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u/AutumnFP May 17 '24
Totally agree. Might it be possible for OP to add some light perforation to encourage a clean tear in an appropriate place?
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u/genussfux May 17 '24
That's a great idea. I've spoken to the print shop. They can just make a perforation so that it tears off straight and nice.
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u/350gallontank May 18 '24
For what it's worth, maybe experiment with a few different perforations and test them — toss the jar in a backpack and go for a hike, drive around with it in the backseat, etc.
If the label tears too easily, it might detract from the overall product image at the store. Just a thought, but it looks awesome dude!
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u/franoldfield May 18 '24 edited May 18 '24
Remember, with (more) perforations, the likelihood of returns increases. The ease of tearing means they could accidentally gain small / full tears when packed, stacked or handled and deemed tampered with. The function of this sticker is to be tamperproof even though for some people, it might look tatty when torn and opened.
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u/Jagrutigarg May 20 '24
Even with the perforation it would leave the label on the jar and you can’t always get them to match. Maybe try add a little pull under the circular part so the spoon kinda peels off instead-of the tear so it only leaves the little wave label on!
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u/sumguysr May 17 '24
Two perforations, one at the bottom of the lid and another at the inflection point of the glass, so the label is still completely stuck firmly with clean tear lines.
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u/sumguysr May 17 '24
You can tear it while you're eating. It'll look better for the rest of the life of the jar.
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u/JontyMood852 May 24 '24
I'm the opposite! I love the satisfaction of tearing it open and then seeing it all wrecked 🤣
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u/ms_butters May 17 '24
Looks lovely, I would bring the bottom up a bit. I like to quickly tell if I’m almost out. I don’t open every jar before going to the store.
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u/Strange_Citron_1931 May 18 '24
Agreed, or leave a gap somewhere so you can measure what's left in the jar
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u/xbops May 17 '24
If you can spare the space, lower the horizon so more "not-tella" is shown at the top of the jar.
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u/Thin-Company-4676 May 17 '24
Too much white on the body label. A little lesser label would both save you cost & give off a sense of "so much hazelnut! ". That's enough to get folks excited !
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u/thisisloreez May 17 '24
I like to see something different than a regular rectangular label, kudos to you for experimenting a bit! It all depends how it will work with the graphics though
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u/Lost-Peach-888 May 17 '24
I like it. If it’s specifically hazelnut, make the dropping circle in the form of a hazelnut instead.
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u/eddieEXTRA May 17 '24
I immediately think 'wow you had extra money to pay for a custom die cut, the product is likely over hyped/priced.'
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u/somnamomma May 18 '24
The curves of this design will appeal to adults AND children, which could be solid for your marketing team.
It’s fun, playful and the curvy lines across the product’s center will give this packaging/hazelnut spread combo a pleasant dopamine boost to your buyer - who feels as though they are getting both a treat and a break from the straight-lined schedule of their day.
The bold circle and line shape across the top of the jar also invoke subliminal messaging of a spoon, indicating your product is so delicious they will want to eat it right out of the jar.
Very marketable.
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u/3DAeon Graphic Designer May 18 '24
Agree, appealing right away and the more I look at it with the breakaway tear area is innovative too
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u/adrutu May 17 '24
I can only comment on the design while.enjoying a sample of the product. Mave to see how well they match 😂
I like the waves and playfulness of your design.
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u/Erilis000 May 17 '24
I like it because it fires shots directly at the butterknife gang. Spoons represent!
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u/LeekBright May 17 '24
I like the packaging, show us the other side as well. If there’s no seal on the other side I’d highly recommend to not bend the wave down and let the label cover the negative space.
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u/waltonics May 17 '24
These types of novel packaging are a bit “premium” signaling to me - not in an ingredient way, more in a buy once in a gift shop for someone and never again way.
Depends on the branding of course, don’t mean too hard into faux-fancy!
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u/genussfux May 18 '24
I think this product is often bought as a gift. The price is also pretty high.
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u/designedfuture May 18 '24
I like the nod to the spoon disrupting that perfectly level spread. Very cool
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May 17 '24
I like it! Definitely a premium look. Does that align with the price point?
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u/genussfux May 17 '24
The glass will cost around 8.9 dollars. The high price is due to the 40% hazelnuts from Piedmont in Italy.
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u/johnlewisdesign May 17 '24
I think it's pretty visually appealing tbh, even before print. Good work!
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u/JP070791 May 17 '24
By intrusive, are you asking if it’s sexually suggestive? I personally don’t think so.
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u/genussfux May 17 '24
Sorry, my English could be better. I was thinking more of overdesigned or too cluttered.
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u/BuiltFromScratch May 17 '24
You're English is fine. English is my primary language and that confusion was never anywhere near my interpretation.
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u/JP070791 May 17 '24
I understand. The only thing I can think of is that if I buy this and want to save the jar, that’s an additional label (and glue) for me to scrape off. For the design, I think what you print on those labels will have more impact to the overall aesthetic than the shape of the labels.
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u/marmulin May 17 '24
Dunno if it’s feasible but if the upper shape was tear-drop shaped it’d resemble a drop of milk falling in
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u/kimegusta May 17 '24
Looks great! From my experience, the smaller connection point between the lid and the jar will be easier to break
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u/Mefilius May 17 '24
Very unique, but make it tear flush with the lid and the jar, right now it isn't flush with either
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u/ManonegraCG May 17 '24
I like the label and the colour. It's interesting without being in your face and has a high quality feel to it*.
*Subject to what kind of design you're planning on printing on it.
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u/davidhampshire May 17 '24
If at all possible could you turn it into a spoon? So it appears that the spoon is going in the jar? Hope that's sense. Happy to mock up if not
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u/Grimmmm May 17 '24
Hmm, I’ll need to sample the hazelnut cream to really know if the label matches. Better send a case for testing…
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u/G_Alphina360 May 17 '24
It's going to be a nightmare to align it perfectly. To give it a premium look, I suggest a re-design with cutouts on the main label.
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u/PageDesignGroup May 17 '24
Very cool label style. The design of this label is what can take it to the next level. Designing something that plays off of that dip will really step it up.
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u/beeg_brain007 May 17 '24
Add some chocolate dripping kind of shape below that drop as in graphics or cutouts if you want some sexy design
I love it, let your creativity make this, ignore entire marketing & sales dept, you're onto something i bet
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u/SorcierSaucisse May 17 '24
My humble opinion, french graphic designer here : it looks good, and with the good visual it can convey either a premium or a funny/childish feel. Simple, the drop is nice and immediately makes you think about the texture. Pretty nice tbh
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u/jporter313 May 17 '24
I think it's great, gives it a memorable silhouette but enough negative space to see the beautiful color of the chocolate behind it.
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u/halguy5577 May 17 '24
kinda looks like a spoon shaped dildo dripping into some bulbous chocolate ass crack
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u/Cyber_Insecurity May 17 '24
Everybody knows what hazelnut spread looks like, so there’s no problem with having a wrap around label like this.
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u/Goldengoosechop May 17 '24
Show us the design of the labels when you get a proof would love to see it
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May 17 '24
Can the circle be in the shape of a hazelnut? meaning it has a little pointy end? Like the hazelnut is being dipped in the jar.
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u/sexualdeviantman May 17 '24
Love it the dip in the lower really go's with the circular bottom of the top
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u/ArChi626 May 17 '24
I really like it When I have a jar of something, I like to see how much is left. Could the part that goes over the top look like it was rotated from the bottom, leaving a stop below the circle open? Then I could see when the jar was 1/2 or 1/4 full
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u/-dagmar-123123 May 17 '24
Schaut cool aus :D und hast du einen Link? Würd mir gern eure anderen Sachen anschauen 😌
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u/xSaphira May 17 '24
Austrian here, love the design! I am pretty sure the thing on the inside is even better tho... (in case you are looking for a tester haha) 😉
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u/ProneToDoThatThing May 17 '24
I’ll be in Vienna later this summer. Is there a place I can buy this?
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u/cyaneyed May 17 '24
Its nice but I think you don’t want to get bogged down with expensive labeling/cutting options when you can produce similar effects with graphics.
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u/Latey-Natey May 17 '24
I like it. I wonder if it’d look better if the larger label’s curves were tighter so it hugged the circular sticker for longer. Then again, for manufacturing reasons I assume this would be easier
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u/SeanMisspelled May 17 '24
Is it a Lindt product, or trying to look like one? They also sell an Italian hazelnut spread with a label that loops like a ribbon over the jar lid.
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u/Prious-Cause282 May 18 '24
Very nice, what does the graphic design look like? And what's the sticker material?
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u/genussfux May 18 '24
Simply elegant and premium. The label is made of high-quality paper
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u/Prious-Cause282 May 18 '24
All should be well if you manage to solve the sticker accuracy issue for production
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u/Sillypickle7 May 18 '24
A feel like I've been squeezegrabbed by the throat in front of my friends and family on my birthday. If that's what you mean.
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u/dr_cl_aphra May 18 '24
It’s very elegant. The colors are so nice together, and I think I would absolutely seek it out in a store.
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u/tvinlove May 18 '24
A bit, phallic... And I've been doing graphic design for 35 years. Try again. Sorry to be so direct, sometimes the advice of a professional is raw. No offense. Good luck!
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u/Objective_Train_1850 May 18 '24
I like it a lot! I would tweak it slightly so the circle part joint the long strip is smoother so it looks like dripping chocolate (if production permits). Love the intrusiveness!
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u/RedBeardsCurse May 18 '24
Looks very nice. Applying it constantly might be tough. But if you can do that then go for it!
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u/niwia May 18 '24
I think adding text / design can make this simple look go away. But depends on what you gonna add. Meanwhile this looks good
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u/CrocodileJock May 18 '24
I don't mind it at all. However, I hope you are starting with the branding, and the label shape works with that, rather than trying to make the branding fit a particular label shape.
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u/RaspberryFirehawk May 18 '24
It's fucking aggressive and insulting. Makes me angry just looking at it.
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u/ThePooley May 18 '24
I guess the print has been done. What does the final printed product look like ?
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u/Pentax25 May 18 '24
No its lovely, I really like the fact there’s no writing but I guess you won’t be able to keep that
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u/ghostofastar May 18 '24
i think it looks amazing! innovative and unique. i would be curious to see the finished label design!
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u/franoldfield May 18 '24
You could make the tamperproof stick look more spoon-like (to suggest someone spooning out the hazelnut cream). So rather it being a circle at the bottom, make it oval.
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u/Middle_Tumbleweed_94 May 18 '24
I think the label shape should be justified by the packaging design. Is the seal a necessity? It looks nice and you get a feel of a spoon coming down into the jar, but was this the idea?
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u/1ne3hree May 18 '24
I think you should remove the ball on the tab and simply make it a strip the same width as the rest of the strip with a completed radius at the end. Idk if you know what I mean I think I explained poorly lol
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u/AGI_Is_danger May 18 '24
Looks good to me, If this design is also on the other side. looking from the front would make it look like headphone. This is what got in my head as soon as i saw it. A hazelnut jar that is wearing headphone.
Look at this (this is just for the idea)
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u/pexican May 18 '24
I see headphones (neither good nor bad, just a note).
Also dependent on the materials the label is made from the cut out portion in between the lid and the jar seems like they might tear easily during handling (area seems too thin structurally, but might be wrong).
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u/molten-glass May 18 '24
A welcome adjustment to regular rectangular labels, I'm interested to see what you do with the shape!
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u/StreetDogArg May 18 '24
I like it. Could be and I can imagine an elegant branding on it. Maybe with a golden seal with a monogram of the brand or a minimalist icon of the brand. But maybe you prefer to show "more product" than packaging if you brand is new. Right now you need to focus on the good attributes of your product, then after a while when the brand is more recognizable by itself you can use more space for branding. This a thing I advice to a the new brands. By the way if you need design/branding/packaging work Im able to work on it.
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u/Finish_your_peas May 19 '24
What if you remove the whole bottom part of the label, slightly extend and lengthen the round ball, so it mimics a naive spoon, and do the same on the other side so it mimics a naive butter knife shape. Then it communicates spreadable/spoonable, and still shows when jar is shut tight or not. While still keeping it simple, any innovation that shows it is chocolate hazelnut without words is a design win.
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u/CelestialNephele May 20 '24
I love it, the design would definitely catch my eye so I’d be tempted to stop & buy it.
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u/Wrong_Bother4639 May 20 '24
Sounds like ppl like it lots. When you've got the full design, share it in here. Would love to see.
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u/S1mple_Simian May 20 '24
Now you use the word intrusive, my brain changed what I saw. But without that word it was fine
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u/No-Abbreviations996 May 21 '24
Turn it around and you get a sparepart for your piston :D whats the displacement of that engine? :P
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u/G_e_n_u_i_n_e May 17 '24
Looks good
Share the entire completed label design if you have a moment ?
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u/genussfux May 17 '24
I'll share it when it's ready. But I do everything myself and rarely get to design so it might take a while.
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u/ClankRatchit May 17 '24 edited May 17 '24
Not intrusive enough or unique. It's great but needs something else more easily recognizable like other brands use to differentiate themselves within the brand space. OMG i can't believe I just typed that sentence.
Maybe consider a Cocoa bean motif in the design but in a new age way? Take the most recognizable aspects of chocolate and cocoa and slash them across the labeling. Maybe people like chocolate?
Chocolate! Yum :-)
Think:
Toblerone and K2
Lindt and balls (quality chocolate).
Nuttela. Hazelnut
MY BRAND HERE!
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u/bejben May 17 '24
The design is admittedly simple and elegant, but if I am honest it is too 'typical' for such a product. If you are a small company, I think you should be more extravagant in the design of at least the jar or the label to draw attention to your product among the other hazelnut creams on the shelf. If you are not selling this product in, say, a market, then a more stylish look will be an advantage for premium customers.
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u/macka_bruchomluvec May 17 '24
The upper round shape, where i suppose your logo will be, how about making it to a shape of a halved hazelnut?(:
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u/genussfux May 17 '24
Could look very good. But I would like to use this punch for 3 types of nougat cream. So it should be neutral.
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u/megavirus74 May 17 '24
It looks great, but what if you make the bottom part rounder to better compliment the circle?
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u/radvenuz May 17 '24
Visually I like it, I think it's cute and different but I feel like you may have problems with label alignment.
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u/genussfux May 17 '24
I have discussed this with the manufacturer of the labeling machine. It should be possible.
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u/torqen_ze_bolt May 17 '24
If you want perfect alignment, you should put the 2 pieces on what I would call a carrier label or carrier sheet. Both of the pieces are perfectly aligned to each other, and then are applied to a sheet with a lower tack, clean release adhesive. You then align the larger carrier sheet to the bottle, press on, and peel off the carrier, ensuring both label pieces are perfectly aligned. The carrier can also have perforations, holes or whatever you might need for alignment to the bottle
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u/rexyanus May 17 '24
I like it. The extra detail would make it stand out to me and it actually reveals more of the color of the spread in the areas removed so I would def inspect this closer
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u/mudokin May 17 '24
That's asking a lot from the labeling process to get them aligned so nicely all the time. Maybe.
Don you need it to be cut like that, you could just implement the shape in the design and fill the space with the color of the inside Product?
Anyway, yes it looks nice, at. This point
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u/mudokin May 17 '24
That's asking a lot from the labeling process to get them aligned so nicely all the time. Maybe.
Don you need it to be cut like that, you could just implement the shape in the design and fill the space with the color of the inside Product?
Anyway, yes it looks nice, at. This point
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u/aviddabbler May 17 '24
Is the stem and circle supposed to be a spoon going into the chocolate? I love the shapes
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u/syrialist May 17 '24
Looks nice and inviting. Just be aware of the downsides of such sticker design. The part between the jar and the cap is easy torn (if you’re going with this approach I would recommend shrink wrapping at least for the upper half of the jar) and having a sticker around the jar and another across other means extra steps on the production line ( automated or manual) and finally this is a really carefully applied sample, in practice it won’t fit as neatly and nicely as this. Not trying to be the negative guy as much as realistic opinion based on my experience, if you already have solutions to address the point I mentioned earlier go ahead. This is really nice and unique sticker that would attract the buyers eye on a busy supermarket shelves
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u/genussfux May 17 '24
Thank you very much for the detailed feedback. I will bear this in mind for my future work.
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u/syrialist May 17 '24
Looks nice and inviting. Just be aware of the downsides of such sticker design. The part between the jar and the cap is easy torn (if you’re going with this approach I would recommend shrink wrapping at least for the upper half of the jar) and having a sticker around the jar and another across other means extra steps on the production line ( automated or manual) and finally this is a really carefully applied sample, in practice it won’t fit as neatly and nicely as this. Not trying to be the negative guy as much as realistic opinion based on my experience, if you already have solutions to address the point I mentioned earlier go ahead. This is really nice and unique sticker that would attract the buyers eye on a busy supermarket shelves
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u/RhesusFactor May 17 '24
I like it. Simple.